LinkedIn Brand Guidelines | Downloads

Have you ever heard of LinkedIn? If so do you have one? If the answer is no to either of these questions then here are some tips to help you make one. 

LinkedIn is a great platform to market yourself. It is a business profile that highlights your skills, strengths, education, and experience. “The LinkedIn profile page is the foundation for your personal branding”(LinkedIn). It helps employers learn about who you are, and is a great place to find new opportunities. You can search for jobs within your interest field, and employers can search for prospective candidates to interview. Because of this, it is important to create a great profile. Here are some tips:

Profile Picture

When you make a profile you will need a great profile picture. A great profile picture is a headshot because this is a professional platform. This means you do not want to use the same profile picture you would use on a personal Instagram. Check out our blog on How to Take the Perfect Headshot for some tips to get a great profile picture! 


“To make the most of your LinkedIn profile, you’ll want to use all your space wisely—and this starts with your headline” (Themuse). Your headline is right under your profile picture. Here is where you wanna say what you do. Whether you are a student, intern at a company, manager, ect. This is one of the first things someone will see on your profile so be sure to choose the most effective headline relating to what you currently do, and what you want to do. 


The next part of your profile is your summary. This is where you tell your story. Your headline says what you do, but the summary goes more into depth. Here you can include where you received or are receiving your degree. You also can include your interests and career goals. You also can include your extracurriculars, clubs, and organizations you are apart of. This section is similar to a summary or introduction section on a resume.


The last section we will mention in this blog is the experience section. Think of this as also similar to an experience section on a resume. Include where you have worked and what you did while you were there. Be sure to use action words and quantitative results of what you did. A good rule of thumb is to have 4-6 bullets for each place you worked. Unlike a resume, space is not a constraint. This means if you worked somewhere for a long time, or did a lot while in a position you can go ahead and add as many bullets as needed.

If you would like to learn more about the other sections on LinkedIn or dive deeper check out this video and articles linked below!